Abstract Abstract
The present research, adopting a Cognitive Linguistic approach and based on Lakoff and Johnson’s theory of conceptual metaphors, investigates the conceptualization of "positive and negative interpersonal interactions" in English, Farsi, and French. The research objectives include defining the degree of embodiment, investigating the role of image schemas, and examining the significance of lived experience in shaping meaning. The dataset comprises 60 idiomatic expressions across the subdomains of “annoyance and affection,” with 20 items from each of the three languages. Findings affirm the significant role of the “body” and the fundamental effect of speakers’ sensory-motor embodied experiences in metaphor formation. The high frequency of similar conceptual metaphors and identical image schemas across the three languages reflects the cross-cultural and universal nature of the “annoyance and affection” concepts as subdomains of "negative and positive interpersonal actions." Results confirm Lakoff’s (2012) claims regarding the role of primary human experiences in shaping basic moral metaphors. Moreover, the influence of the “environment and cultural context” on “embodied language” can be presented under the notion of “embodied culture” and “cultural identity.” The ancient civilization of Persia, its history of wars and resistances, and Persian mystical literature have oriented the surface structure of Farsi toward a higher degree of employing BALANCE and PART-WHOLE image schemas, inspiring a conservative analytical approach. The role of French Existentialism movements and the action-oriented culture of English-speaking communities are considered effective in the use of the PATH Schema and an agentive identity. The individual-oriented lifestyle of the Anglo-Saxons, predecessors of the English, elicits the SURFACE schema and more personal autonomy in its speakers.
Introduction
According to the theory of “embodiment” proposed by Lakoff and Johnson (1987), linguistic and cognitive structures stem from sensorimotor experience and human interaction with the world. As Johnson (2024) notes, “mind and body form a single union which constructs meaning through interaction with the environment.” Consider the following examples: the three moral-domain idioms “eating from someone’s hand,” “kas-i ra dar mošt dāštan = grasp somebody in one’s fist” (in Farsi), and “tenir qqn sous sa coupe = hold somebody under one’s cup” (in French) conceptualize the notion of “annoyance” through various images. English employs an individualistic, interactional control via the SURFACE schema; Farsi refers to severe physical control and oppression via the CONTAINMENT schema; and French conceptualizes power hierarchies of the French social and political system via the VERTICAL DIRECTION schema. Therefore, a cross-linguistic analysis of moral metaphors, such as these examples, can lead to a holistic interpretation of the effect of “environment” on “embodied language” to consolidate internationally, sometimes contradictory, linguistic expressions according to various “embodied cultures.” Grounded in the theory of embodied language, this study investigates how English, Persian, and French conceptualize moral notions such as “annoyance and affection” and what these conceptualizations reveal about the moral viewpoints of each culture.
Literature Review
The weakness of many domestic studies based on Lakoff and Johnson’s (1987) framework can be attributed to their restricting the scope of analysis to a mere decomposition of linguistic elements while overlooking the role of language sociology, culture, and environment in the formation of embodied idiomatic expressions and language parts. Such a reductionist approach to language fails to associate language’s surface structure with macro-structures of context and cannot account for various viewpoints elicited through languages internationally.
Research Methodology and Theoretical Framework
The present study in cognitive linguistics, based on Lakoff and Johnson’s (1987) and Lakoff and Feldman’s (2012) theories of image schemas and NTL, adopts a descriptive-analytical approach. Data include sixty idiomatic expressions, twenty from each of the three languages: English, Farsi, and French, within the semantic domains of “affection and annoyance.” These three languages are purposefully selected as they all belong to the Indo-European family but stem from different branches, allowing for a focused investigation of “environmental variations” as a major cultural variable influencing embodied conceptualization.
Discussion and Analysis
The final table for both domains of “annoyance and affection” is as follows:
Table 1. Percentage of Employing Each Image Schema in Each Language and Totally
Image Schema
Total
French
Farsi
English
Force
24.78
33.32
33.36
33.32
Containment
16.55
31.65
36.65
31.65
Part-whole
16.31
31.30
38.10
33.55
Path
11.75
40.68
22.24
37.08
Link
10.35
29.92
33.32
30.65
Balance
9.97
29.17
45
25.84
Surface
9.09
18.98
11.47
22.56
Direction
6.50
45
22.50
32.50
In this study, the FORCE schema emerged as the most dominant conceptual pattern for understanding “annoyance” and “affection” across English, Farsi, and French. Subschemas of FORCE, such as inserting power and compulsion, transfer the concept of “annoyance” in idioms like “pain in the neck,” “headache,” and “break someone’s leg” in the three languages. Other subschemas, such as power insertion, attraction, and hindrance, efficiently conceptualize both related notions. The equal percentage across all languages (33.32%) in the use of the FORCE image schema highlights the vital role of power relations and force interactions in human cognition to illustrate related abstract concepts.
Cultural variations, reflected in the various language surface structures in the three languages, lead to different cultural identities. The CONTAINER image schema, as the second most employed tool, shows how the mind perceives and transfers emotions as things that can be inserted into or excluded from a specific container since “body skin” acts as the basic borderline of mind and language to conceptualize meanings. The greater percentage of this pattern in Farsi reflects tensions and pressures on the Farsi-speaking community who become full of emotions in a state of intolerance. For example, “daq-e del-e čiz-i ra sar-e kas-i khali kardan” (empty heart’s gland on somebody) is an idiom in Farsi representing “anger” as a full container waiting to be released.
The PART-WHOLE image schema, ranked third, is a main pattern to improve the “embodiment” of languages. Meaning stems from a part, which can be a body organ, and then extends to an overall entity. “Hands/arms, ears, hearts/blood, neck/head, and teeth” across the three languages are considered symbols of “acceptance, empathy, love, affection, annoyance, and oppression.” The high percentage of its employment in Farsi refers to an analytic, judgmental culture where people interpret feelings and intangible concepts through visible, detailed bodily actions and moral introspection.
The PATH image schema ranks fourth overall, with the highest frequency observed in French and English. Consider the idioms “to be carried away by love” in English and “être emporté par l’amour = carried by love” in French, versus “sar az pā nešnaxtan = not distinguishing head from foot” in Farsi. The first two languages, influenced by Western action-oriented culture, conceptualize “love” as a dynamic, forward-moving force. In contrast, Farsi portrays it as a source of confusion and emotional imbalance, reflecting the BALANCE and PART-WHOLE schemas.
The high frequency of the BALANCE schema in Persian suggests that the cultural context of the Farsi-speaking community, with its millennia-long civilization, promotes a restrained, conservative, and self-controlled mindset where emotional expressions, whether “anger, annoyance” or “love, affection,” are often suppressed in favor of maintaining social harmony and personal dignity (e.g., “dandān be jegar gozāštan = put teeth on liver”).
The SURFACE image schema is ranked higher in English and French. English and French-speaking communities, shaped by Western individualism, conceptualize emotions (and love, more specifically) as external forces acting upon the individual. English idioms such as “eat out of someone’s hand” and “be hot under the collar” relate “body surface” to “control and anger” as well.
Application of the DIRECTION image schema across the three languages indicates that humans resort to spatial orientations to conceptualize emotional relationships, with French and Farsi making the most extensive use of such imagery. French idioms such as “toujours sur le dos de qqn = always on someone’s back” evoke hierarchical spatial orientation to signify dominance and harm within the cultural and political context of French. Islamic and mystic beliefs of Persian culture, associating “affection and positive attributes” with “right” and a modest “low” direction, and vice versa, are also noticeable in many Farsi expressions.
Cultural similarities, reflected in similar language surface structures in the three languages, lead to similar viewpoints. This study, focusing on the formal structures of idiomatic expressions in conveying the same conceptual meaning across three languages, has identified a list of fully or partially cross-cultural and universal conceptual metaphors (Kövecses, 2018) as well as identical cognitive primitives (cogs) in the domains of “annoyance and affection.” Lakoff (2012) identifies two basic components underlying metaphoric thought: 1) primary conceptual metaphors and 2) cognitive primitives (cogs) or image schemas, which are fundamental components of metaphors. Consider the universal conceptual metaphor “to welcome somebody with open arms, hands, or a hug” in the three languages, which is composed of a similar primary metaphor of “acceptance is open” and one cognitive primitive (image schema) of “containment” in all languages. This involves an abstract source domain of “closeness” and a target domain of “acceptance,” which are mapped onto each other when a gestalt node on the neural path confirms such a mapping in the relevant concept, and then the final metaphor is formed. This metaphor consists of some other primary metaphors that include PATH, PART-WHOLE, LINK, and FORCE image schemas in the three languages as well, all of which must first be confirmed by the gestalt node of the neuron before the main metaphor comes into existence.
Conclusion
Results of this study confirm the significant role of “embodied individual experiences in cultural contexts,” which highlights the notion of “embodied culture” in shaping conceptual metaphors of the two domains of “affection and annoyance” in three languages. First, analyses demonstrate that “embodiment” is 100% present in the source domain of all image schemas. Therefore, the results align with Johnson’s viewpoint on how “meaning” is shaped through embodiment: it is embedded in the environment, enacted by speakers, extended into the world, and is emotional and evolutionary (2024).
Secondly, the study proves the inevitable role of “environment and cultural context” in the construction of language’s surface structure and cultural identity, which forms a dialectical interaction of “environment-embodied language-mindset” and affirms Johnson’s statement on how mind and body form a union interacting with the environment (2024). Based on the results of this research, the action-oriented, pragmatic setting of English and the Existentialist movements of French create a dynamic Western culture, which affects language and French structures to involve PATH image schemas and contribute to a more agentive identity for speakers. Moreover, the individualistic, self-centered lifestyle of the Anglo-Saxons, predecessors of the English, is reflected in English structure to include the SURFACE schema and elicits more personal autonomy in its speakers. On the other hand, the conservative analytic culture of Persia, under the influence of its mystic literature, history of wars, and valuation of “resistance,” inspires idiomatic illustrations in line with BALANCE, PART-WHOLE, and CONTAINMENT schemas.
However, the high number of universal and cross-cultural metaphors found in the two domains of “affection and annoyance,” covering 14 out of 20 expressions, indicates that human bodily experiences for the concepts of “annoyance and affection” are highly rooted in very primary habits of humankind. Cross-cultural embodiment leads to the convergence of conceptual metaphors, primary metaphors, and image schemas (cogs) across the three languages. With regard to contradictory results achieved: 6 out of 20 universal metaphors in analyzing the dataset of “betrayal and honesty” in an identical study by Mohammadi (2024), and following Kövecses’s (2018) classification, metaphors of “annoyance and affection” are considered universal, and idioms of “betrayal and honesty” are distinguished as “cultural” since the former emotional concepts are basic enough to be illustrated based on the primary embodiment of all humankind, but the latter moral notions depend on cultural rituals to be portrayed.